CONCEPT & SEASONAL PACKAGING
CONCEPT / ART DIRECTION
POST PRODUCTION: BEZIER ANIMATION STUDIO
ILLUSTRATION BY KIRSTEN SIMS
Combining narrative quality —as a basic element of the work of the famous illustrator Kirsten Sims— and printing perfection —using shinny foil details both sides of the bag— we created a limited festive shopping bag for attica, fashion brand specialists. Rediscovering the beauty of personal communication, using Kirstens vibrant sartorial cold of characters located in the festive Panepistimiou street, we enlarged the success of the identity of a dominant brand, that has accelerated further than the individual names of the prestigious designer brands it imports. Moving away from the minimalist, polite and clichéd image of their competitors, we inserted a new illustrative language that seeks connection with their viewers, as Kirsten Sims, through her works wishes. The festive shopping bag is being released exclusively for the Christmas season, and is meant to remain iconic. Last, but not least, was the printing production, of the festive paraphernalia, like a reddish Christmas wrapping paper and some gift cards and coupons. Simply put, we helped attica to celebrate, as it deserves.