PACKAGING | BRANDING
7 (seven) is the natural number following 6 and preceding 8. It is a prime number, and is often considered lucky in Western culture, and is often seen as highly symbolic. Apriati —as a word— descends from the ancient Greek word meaning the strong desire for having beautiful possessions. Apriati —as a brand— offers bestselling jewelry pieces, from collections such as "7 cords" and stackable diamond rings. Specialties also include engagement and wedding rings, as well as personalized "7 cords" bracelets. With a work of an uncommon level of craft and beauty, our task was to push the boundaries of a standard anniversary packaging. Sourcing and working alongside the very best packaging manufacturers and with custom-designed sleek typography, of the mystical number 7 cut out on the copper made but painted gold tube we wanted to underline the unique, high-end, deluxe look origins of the brand. On the top, as a universal characteristic of all the unique and handmade brands across the globe, there is a numerical limitation of a total of 100 pieces. The inner part of the copper tube is used as an ultra-stylish, although commercial display object that carries on 7 selected cords. Paying extraordinary attention to detail in every step of the production, as well as in the design procedure, we created an experience that offers beauty, indulgence, and anticipation.
PHOTO CREDIT: GIORGOS SFAKIANAKIS